Hi! I’m Hazel.
I design systems & tools
Over 15+ years in tech, I've designed systems and tools that make the complex simple and built teams that transform how organizations work.
My best work is making a complicated thing simple or a hard thing easy:
At Duolingo, I founded two disciplines and a product area focused on design technology innovation across animation, illustration, product design, writing, localization and audio design. Among other things, we've built a procedural animation tool that boosted design efficiency by 99.96% and created generative AI illustration tools that let artists focus more on their craft.
I lead UX for Instagram’s GDPR rollout, explaining European data privacy laws to hundreds of millions of people. Then directed our approach to data privacy design as part of the Meta rebrand.
I founded both Instagram's first content design team and their first design systems team. Plus, I got to name the filters.
If you have the password, you can dig into some of my favorite projects.
I tell stories
I talk about my work at UX conferences and events. I also make films, and created 2 seasons of a podcast called The Hardest Part.
I post stuff on the internet
You can see what I'm up to on Instagram or get very professional on LinkedIn.